Roadmap to Building A Magnetic, Luxury Personal Brand (Among the Elites)
I’m on a mission to help my client become seen and chosen by the World's Top 1%. Today, I'll be sharing with you our strategy roadmap to success.
Hello, I’m Iya. I’m on a mission to bring one of my clients to her dream audience — the ultra-high-net-worth-individuals (UHNWI).
We are going to elevate her personal brand to new heights. This branding project is going to be an interesting and juicy one.
This will be documented in a form of series to build my case study — so stay in the know if you’re interested how this unfolds.🤍
How it all began:
Let’s call her Client C.
Her coaching offer used to be approx. $300.
The thing is — she knows her work changes lives. She’s guided freelancers, professionals and even thought leaders. But despite her results, she’s been getting inconsistent conversions. So she finds herself getting stuck in this loop: Giving Discount → Feeling Resentment → Feeling small.
She’s spent years proving her work’s worth — dropping prices to “make it accessible”, only to feel unseen, underpaid, undervalued.
One day, she messaged me because she’s planning to roll out a new offer at $5k+. As someone who’d experienced her service firsthand, she wanted my real take:
“Does this make sense? Will people buy? Is my coaching package reasonable?”
For me — as someone who lives and breathes brand strategy — I shared a few deeper insights. So we went back and forth on voice messages, unpacking what she could shift right now to make her next big offer truly land.
Client C has a specific income goal in mind, and she wants her offers to actually get her there. But she wasn’t sure how she could find people ready to match that level of investment.
So here’s what I told her:
If you want people to say “YES!” to your $5,000 coaching package without blinking — you need to position yourself where people naturally have that level of spending power.
In short? If you want your offer to be a no-brainer at that level…
Sell to the rich.
Not just any rich — the right rich. The ones who value deep transformation. Ready to invest their energy, and ready to take action.
Now the question is: How do you attract these ready-to-invest buyers for your high-ticket offer?
In the world of luxury, your best clients are not price shopping. They are identity shopping.
So don’t market like you’re fixing broken people.
Your best clients are not looking for a “rescue business”. They don’t want to see themselves as broken — or feel like hiring you means they need saving.
Stop poking insecurities.
They want to see themselves as powerful people making an even more powerful move. So your brand can’t speak to their brokenness — it must speak to their becoming.
That’s how you magnetize the ones who are ready.
Your brand should hold your ideal clients at their highest potential.
Make them see who they would be after working with you. Instead of speaking to their fears, speak to what they crave.
Meet them in their desire, not their pain.
Position yourself as the key that unlocks what’s next. Show them how you open new doors. Position your work as the upgrade.
That’s how you sell premium — with ease.
Here’s the thing about the truly wealthy: They’re highly perceptive and intuitive people.
The ones at the top — the affluent, the UHNWI — they move through life tuned in to emotional bonds, and loyalty.
They can sense what’s real.
They feel energy, they value trust, they crave real connection that feels safe, rare, deep.
This reminded us that there are three profitable category niches that will always be in-demand because they’re wired into the human experience: Health. Wealth. Relationships.
So we made a choice.
If we’re going to position Client C for this level, we focus on what the UHNWIs crave most: Relationships worth protecting.
For Client C, this made perfect sense too.
Looking back at her work with past mentees, she realized something: 99% of every breakthrough had came down to this: Their relationships got deeper, healthier, stronger.
She realized that it’s been her real gift all along. Now, we’re putting a spotlight on it — and making it the heart of her brand.
So what’s next? We’re raising the bar.
Right now, her brand talks to burned-out freelancers and overwhelmed moms, professionals or employees.
But her real clients?
✅ CEOs running billion-dollar companies
✅ Affluent, high-profile families
✅ Ultra-high-net-worth couples who are ready to seek a safe space to process life behind the scenes
So that’s the positioning gap we’re closing: shifting her brand from “holistic coach for the overworked” → to “private confidante for the quietly powerful.”
So how do we get her there?
Here’s my roadmap for guiding her brand from overlooked to impossible to ignore among the elites:
1. Deep Brand Discovery (1:1)
First, we’ll go through a guided 1:1 immersion — a calm, safe space where we dig into the heart and soul of her brand.
Together, we’ll:
Define her ideal audience — the ones craving for what she offers, ready to say yes without hesitation.
Uncover her unique edge — that magnetic quality nobody can copy.
Clarify her biggest why, her promise, her personal philosophy and principles.
Reveal her true gifts, her natural genius, her most powerful way of showing up.
Find the hidden emotional patterns, customer insights, and positioning clues that already exist — but haven’t been brought to light yet.
Once I gather these rich information, I move on to the next step:
2. My Own Quiet Research
I will immerse myself in the worlds of UHNWI. What goes through their mind. What they feel, hear, see on a daily basis.
I’ll read books, listen to podcasts, decode how they buy trust and intimacy.
I’m looking for gaps, contradictions, or hidden pathways that help us position her brand in a way that resonates on their level — not just what we assume they want.
3. Then, I connect the dots and shape it all into a magnetic brand strategy.
This foundation shows her how to express her identity in a way that mirrors her.
We craft messaging that speaks straight to her dream client’s heart (and subconscious).
We map how to tell her story so it sparks connection and trust, not confusion or doubt.
We plan smart connection pathways — high-level, word-of-mouth — because UHNWIs don’t find you on cheap ads. They find you through trusted referrals.
4. Designing How It Lives in the World
Once the strategy is locked in, I translate it into visual direction:
We’ll develop three (3) distinct stylescapes — these are more than moodboards; they’re living visual stories.
She’ll see how her brand could look and feel in every touchpoint where her dream clients meet her:
From her logo and signature visuals
To her studio or office vibe
To business cards, print pieces, her online presence, her social channels.
These stylescapes become her creative brief — so if she hires a designer or a team later, they’ll know exactly how to bring her brand to life in a clear, cohesive and captivating way.
✨ At the end of our brand project:
She’ll gain deep clarity and unshakeable direction.
She’ll have a solid brand message, a captivating visual foundation, and a strategy she can confidently put into action — so she can start magnetizing those dream clients who feel like a perfect energetic match.
Wow. Can’t believe you reached this far. Did you enjoy my writing? 🥰
This is just the beginning. I’ll be sharing more behind the scenes as we bring my client’s vision to life and to getting her in front of the dream clients she’s always wanted.
Are you also interested in how we can elevate your personal brand among the elites?
I'd love to tailor a personalized brand roadmap for you! I believe that there's no one-size-fits-all solutions, so if you're ready to learn more:
Book a virtual coffee chat with me here.